Samsonite is pursuing several strategic initiatives designed to capitalise on our underlying business strengths, grow and diversify our revenue stream, improve our profitability and our cash flow generation and enhance the resiliency of our business. Key elements of our business development strategies include:
- introducing a stream of innovative and contemporary products into the market;
- strengthening support behind our brand and product marketing and advertising;
- expanding our retail distribution platform;
- pursuing expansion opportunities in high-growth geographic markets;
- exploiting new business opportunities;
- improving our gross margins; and
- continuing to improve operating efficiencies and cash flow generation.